“Founded in 2006, Cool Kids Campaign has carried out its mission to directly impact children fighting cancer. While deciding on our foundation's name, we kept in mind that kids are kids, healthy or sick. Every kid wants to feel "cool" even when they don't feel well! As we decide how to best designate dollars to help kids with cancer, our decisions are based on whether our campaign's actions will directly affect children. We aim to distract them – at least for a while – while they are fighting for their lives.”

The Cancer and Wellness Centre will combine leading medical treatment and research of international significance, integrated with the best of wellness care and support for patients and their families.
Building on more than 125 years of cancer expertise at the Austin Hospital, in collaboration with the global Ludwig Institute for Cancer Research, the Centre seeks to bridge the gap between research, treatment and cancer care.